LEGAL FOUNDATIONS OF EUROPEAN INTEGRATION PROCESSES IN UKRAINE IN THE CONTEXT OF THE IMPLEMENTATION OF EU LEGISLATION IN THE FIELD OF TOURISM

Abstract

The article defines the main legal aspects of European integration processes in Ukraine in the context of the implementation of European Union (EU) legislation in the field of tourism, the place, role and significance of the World Tourism Organization (UNWTO) in modern international tourism, the possibilities of this organization for the development of political, economic and cultural cooperation of states. The problems and prospects of the development of domestic tourism have been identified. Ukraine pays great attention to cooperation with the EU on defining and implementing global tourism policy, including Ukraine in perspective programs of financial and technical assistance, as well as EU investment projects in the field of tourism. The development of cooperation with the EU takes place in accordance with the implementation program of the Agreement on partnership and cooperation between Ukraine and the EU in 1994, the strategy of Ukraine’s integration into the EU. Recommendations for improving the state tourism policy in the context of the development of relations between Ukraine and the EU are offered. In order to implement the EU directives, it is urgent to solve the issues of liberalization of formalities related to the entry of foreigners into Ukraine; improving the quality and improvement of tourist services, developing a system of standardization and certification of tourist enterprises in Ukraine that could meet international standards and EU norms; implementation of investment activities and provision of technical assistance by EU countries; creation of an appropriate system of training, retraining, selection of personnel and improvement of their qualifications, employed in the tourism sector of Ukraine, through training and internships in the countries of the European Union; popularization of a positive tourist image of Ukraine on the European market. The main task that contributes to the fastest implementation of EU legislation is assistance from the EU in attracting investments in the expansion and improvement of the tourist and resort infrastructure of Ukraine, holding international seminars and scientific conferences with the participation of foreign colleagues, studying the experience of organizing tourist activities in EU countries, developing know-how – how to provide tourist services, studying EU tourist service standards and norms.